Becoming a Marketer

In way of professional introduction, I am the head of marketing and corporate sales for a Healthcare Staffing company specializing in helping physicians and other healthcare professionals find jobs.  My company, CHG Healthcare, is the leading physician staffing company in the country, and one of Fortune magazine’s top places to work in the United States (3 years running in the top 20 in the country).  I feel luck to work there, and be a part of an organization that helps make a difference in healthcare while also building a great organization for our people.  I am hopeful to retire at CHG, whenever and whatever that looks like…..too far away to think about.  I am sure you will hear a lot more about this on here later.

The path to here took many turns, many of which I will talk about at a later time here, but one of the more interesting turns is my move into marketing.  I went to school originally thinking I was going to be a chemical engineer.  My aunt, and role-model, was a chemical engineer by training and went to work at Procter & Gamble where she ended up as a General Manager leading a division.  As a young-person, I looked up to her so much.  So, I started school with that career path in mind.  As I started school,  I realized that I actual loved where she landed and not necessarily her journey and that there were many ways to get to that landing.  Pretty quickly, I switched to a business major in Finance and Accounting.  My logic was exactly that of an 18 year old.  I liked math, and finance was the closest thing to engineering in the business school. 

One of my first classes in undergraduate business school was a marketing class, and ironically I hated it.  I found the professor, an adjunct who was up teaching at Miami of Ohio on a sabbatical from Procter & Gamble, pretty worthless.  It seemed like it was her way or the highway, and I didn’t agree with much of what she said.  As students asked her questions, it appeared like she was always making things up on the fly (at the time I was convinced this is what all marketers did) versus grounding her teaching based on facts and experiences.  She had no credibility to me.

As I reflect on that now, 19 years later, it was a pivotal moment for me.  First, I decided that there was no way I would ever be in marketing (ha ha!).  Second, I decided that I always wanted to work hard to be humble versus trying to be right or authoritative.  Finally, I decided that my business existence would always be grounded in facts and hard work and not smoke in mirrors.

Quite ironic that this rough introduction to marketing became one of the moments I believe helped me find my way professionally.  It has helped me to establish my philosophy as a marketer.  It helped to create in me an underdog mentality; always out to prove that marketing isn’t smoke in mirrors and that creativity and logic can come together into a set of ideas that when implemented with excellence can help to grow a business.

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