Growth

2021: Are we there yet?

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Our first rainy day in months is welcome, but it has made me stare into some of the gloominess of the last 6 months. It has made me turn for a minute to reflection on this last week.

This last week I crossed over my six month mark of working from home. Six months of endless zoom calls, six months of starting work earlier than ever and a sense of never really leaving it each day. And, it was a hardest week yet at the “office” since this pandemic started.

This last week a friend died. He left us and the outpouring of support is immense. If he only knew how much he was loved, and that he wasn’t alone. I am reminded how complex mental illness is, and how we can’t assume we know the story for people. We can only reach out, support each other and be present. I am reminded that it is okay to talk about not being okay. And, that so many people out there are hurting right now.

This last week we had our highest days of COVID cases in Utah, and neared 200,000 deaths in our country. It feels like it will never end. That “normal” won’t return.

This last week also marked the loss of a hero to me. Ruth Bader Ginsburg died at 87 last night. It was honestly a punch in the gut. In a world where so much of our public discourse is filled with personal attacks versus attacking the issues, she was a beacon of hope for demonstrating what persistence can do for the world. I am so appreciate of her leadership, her willingness to be an unrelenting vocal advocate for what she believed and for all of us who try to follow in her bravery.

But, as I sit her cozy in my beautiful mountain town, graced by autumn colors, the sun peaking out between light rain showers, I also think about the good of the last week.

This last week, I was able to join like minded leaders in a small work group within the Park City Community Foundation board and talk about what the biggest needs of our community will be in the next five years. It was inspiring and helped me see the change that we can each be in this world.

This last week, I was able to watch my kids confidence grow at the sports that they are participating in. Matthew had a great flag football game, and he came bounding in the door after the win telling me he was a “defensive specialist” and had two interceptions in the game to help his team with a shut-out. Katharine did three runs with her new running club. And, she smiled about them and was proud of her own accomplishments.

This last week, I felt the support of Jon in all of my hours. No matter how long the days were at the office, he was by my side (literally at times). Bringing me coffee, water and lunch. Checking in between zoom calls and supporting me with hugs when I needed them.

This last week, I was available for my friends and my family as they needed me. I talked to co-workers that I hadn’t connected with in awhile, and I felt the support from so many.

On balance, I still wonder if 2021 is here yet. I commit in tribute to RBG to move forward with persistence, and I commit in memory of Zach to move forward with a smile while knowing that I am never alone.

Lessons for Women in Leadership from ‘Hamilton’ the Musical

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I finally had the opportunity to see Hamilton the musical a this spring at the amazing Eccles Theater in Salt Lake City. After all of the hype, I was worried that I would be let down….but the show didn’t disappoint. From the opening scene, where the characters were introduced through the opening song “Alexander Hamilton,” to the closing scene where Eliza Hamilton sang about telling her husband’s story in “Who Lives, Who Dies, Who Tells Your Story?,” I was captivated.

Since seeing the show, we have listened the songs on repeat with our children, and have had many a discussion about what it means to “not throw away your shot” at something, and why the King of England sings funny songs about coming back to him. But, more than that, what I have reflected on within the music are the lessons that are present for women in leadership. On this July 4th, I thought it only fitting to “tell my story.”

Don’t Throw Away Your Shot

This theme (and song lyrics) are present throughout the story. Early in the show, Hamilton commits to not throw away his shot through one of my favorite songs of the show. His commitment is to make a difference and to shape the future of our country. This motivates him to make the decisions that ultimately lead to his death in a duel with Aaron Burr.

The lesson for women in leadership (or for everyone in leadership) is to take the shot. As I work with up-and-coming people within my team, I often see women who are highly skilled not raise their hand for new opportunities, whether it be new projects or promotions. I also coach managers about how to have the conversations that they are having with both their male and female talent about opportunities. They need to sound different. Research from Bain & Company and LinkedIn in early 2017 shows, via a survey of 8,400 professionals, that “women are less likely than men to seek out an opportunity if they knows their supervisor might not be fully supportive.” In other words, women aren’t willing to take the risk at the new opportunity for fear of failure or upsetting the apple cart.

“If you’re offered a seat on a rocket ship, don’t ask what seat! Just get on.” – Sheryl Sandberg

This is particularly important early in life/career. Jack Zenger, an inspiring author and researcher, and CEO of Zenger Folkman (who I happened to meet via a board where we were both helping advance women in leadership), comments that this confidence gap early in a career is particularly stark between men and women, and thus early opportunities for growth may be missed by women not “taking their shot.”

Credit: ZFCO research

Hamilton would advise differently to women in their careers. His advice would be to take your shot when you have it. He stayed true to his advice through the entire musical except at the very end where his shot (literally) could have saved his life.

Talk Less, Smile More

In the song “Aaron Burr, Sir”, Aaron Burr gives Hamilton the advice “to talk less, smile more.” He proceeds to say “don’t let them know what you are against or what you are for.” Hamilton won’t have it. This perspective couldn’t be more opposite of his belief to take a stand. As their relationship continues, Burr’s philosophy ultimately drives Hamilton to support Jefferson for President (despite their disagreements) versus supporting Burr, who he believes stands for nothing.

Although smiling (and listening more) is a good lesson especially as it enables you to gain perspective from others, I am with Hamilton here. It is critical to take a stand for what you believe in. More often than not, I see women in business struggling to bring their unique perspective to the table. I have particularly seen this as I have moved up in my career. Women, myself included, see role models for success in business around us (mostly men). Although learning from others’ successes and failures is important, it is critical to maintain your unique perspective and approach. This is a fine line, learn from others, but be yourself.

Diversity of perspective is critical in decision making. In order for organizations to make the best decisions, differing perspectives need to be valued and encouraged. If I could write the lesson in leadership, it would be “talk less, listen more, but take a stand.”

There is Room for All

Aaron Burr sings in “The World Was Wide Enough” about his duel with Hamilton. The song begins with an emotion-fueled countdown to the shot, and Burr closes with a somber ballad about how he “should’ve known the world was wide enough for both Hamilton and me.” In Lin-Manuel Miranda’s visionary scene, you feel the emotion in Burr’s voice. Fear first, regret second.

As I think about becoming an executive leader, I remember moments long ago in my career where I felt like it was either me getting the opportunity or someone else, and I found myself thinking of it competitively. Often this created internal storytelling, me thinking about it as “her/him” OR “me”. This competitive energy, although good when it comes to business challenges, is ineffective when directed towards people. The storytelling got particularly bad when it was two women vying for the same opportunity. I had a feeling that only one of us would be allowed at the table, as our styles and perspective were so different from what was “valued.” I have learned over time how ridiculous this was, as it not only hurt my effectiveness, but also limited bringing diverse perspective to the table in so many teams.

There is so much room. Instead of being competitive, my job is to support and help strong, confident, smart, resilient women (and men) up the ladder with me. No fear, no regrets.

Thank you Alexander Hamilton, and Lin-Manuel Miranda for these leadership lessons. Happy birthday America.

What Advice Would I Give My 24-Year Old Self?

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Today I was doing an interview with someone about being a female leader in marketing and in the staffing industry and was asked an interesting question….what advice today would you give your 24-year old self?

Oh my.  Lot’s of advice, much of which is not mentionable on a blog titled “Marketing Meets Motherhood.”  As I reflected for a moment on this, I thought a lot about Joe Haynes.  Joe was my first boss at Procter & Gamble.  He was a Finance Manager when I was a Cost Analyst.  Joe taught me a lot, and in reflection was a very influential person in my own journey as a leader.

So, what was the advice I would give 24-year old self?  It was one of the lessons that Joe taught me – to be authentic and inquisitive.  Joe lived a life of authenticity.  From the day that I met him, he was who he was with no apologies.  He told me early on to be comfortable in what I know, ask questions about what I don’t, and always be good with either.  I wish at many points in my early career that I would have listened to him more.  When I finally learned that I should and I could do this, I became more comfortable in my own skin.

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It is a lesson that I wish that learned earlier, and often one that I need to remind myself of today.  Each time I either succeed or fail at being an authentic leader, and trust me there are both, I think of Joe.  We are rarely in touch today, but I imagine Joe, retired from P&G, living a life of authenticity.  He may not ever know how influential this was for me, or even that he said it.  Joe, I hope that our paths cross again.

Commitments: Connect Marketing to Sales Growth

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One of the things that has been bothering me a lot lately is the perception that our job as a marketer is to “make things look good” or to “come up with a name for catchy name or slogan for something.”  Not to say that we don’t and can’t do that, but I hate the fact that often times this is the perception people have of what we do.  Counter to this, my view of marketing is as simple as the definition:

mar·ket·ing
  1. the action or business of promoting and selling products or services, including market research and advertising.

Our job at its core is to sell things.  It has a lot more to do with making money through driving profitable revenue than it does with making things look pretty (unless of course making it pretty is what makes it sell).  To be good at what we do, you have to think and research what makes people buy something – considering the process, or decision journey, that our consumers use when considering our goods or services within the industry in which we operate.  From here, a marketer works hard to come up with marketing tactics to help get our brands, products or services at the top of the consideration set for the buyer and ultimately get them to buy. 

So why does the perception exist that we make things look pretty?  Why isn’t it common understanding that our goal is to drive sales?   We do it to ourselves.  I believe that most times this perception exists because we don’t do a good job articulating the goals of our work and being accountable link the ideas we execute to revenue (or admit that they didn’t work if the link doesn’t exist).   We as marketers get caught up in the craft, the pure idea, the way it looks, without staying focused on the business impact of these ideas we execute.   

Don’t hear me say that the idea and the craft isn’t important.  It is the most important thing that we do – produce ideas that drive sales.  The best marketing I have seen has been built from a great idea.  It has been executed in a way that is compelling visually and in words.  It has been executed in a way that drives action from the consumer in a way that drives revenue for the business both in the short-term and the long-term.  This intersection of the idea and the result is the craft.   

We must commit as marketers to get better at linking what we do to driving sales for our companies.  We must talk the language of business growth and link our decisions as much as possible to driving that growth.  We must be transparent when things aren’t measurable – and there are many that aren’t.  And where they are measurable, we must connect the dots for the teams around us.  If we do this well, we will enable creativity within our marketing teams and allow ourselves the time, money and thinking space to come up with the next idea that will build our businesses.  And, we will have a lot of fun doing so. 

 

Commitments: Reach for It

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Yesterday, after a long day at work, as I was playing with my kids at the park, this quotation that I found a few months ago came to mind.  I found it on a particularly rough day….one where I had been dealing with crazy political issues at work which caused me to stay late and miss most of the evening with my kids.  It seemed like I was realizing in real-time that I just couldn’t do it all.  That night, I felt ready to fold, ready to give in.  I got them to bed and spent a bit of time reading and trying to get my head around what to do next to stop feeling this way.  And, I happened upon this quote.  One of my personal principles had always been to “reach for the stars”.  I have always believed that in doing so, I stretch myself to make the best things happen no matter what hand of cards I have been dealt. 

Reading this quote, this was the first time that I had thought about the impact my “reach for the stars” philosophy had on my kids.  It helped me to realize that the act of me stretching myself was helping them learn that they could too.  Often with our kids Jon and I use the saying “never give up, never give up” to cheer them on when they think that they can’t accomplish something.  It is a line straight from “Dora the Explorer”, the most quality television programming we seem to watch these days.  Ironic that we say this to our kids, but sometimes feel like we can’t live it ourselves. 

This quotation was helpful to remind me during the dark night that I found it, and again yesterday, to keep trying, to keep reaching – to prove to myself and my kids that it is possible to be a good mom, a good leader, a good marketer and a good wife.  It doesn’t mean that I am always perfect at any of them, but I promise to always keep “reaching.”